- AI Integrated Learning
- Online Classes/In-Person
AI Integrated Learning
Online Classes/In-Person
- AI Integrated Learning
- Online Classes/In-Person
Course ID: TGS-2023018264
Developing Effective Inbound Marketing Strategies with AI
Inbound marketing isn’t just content, it’s system design — and the best marketers today are system thinkers. Learn how to map customer journeys, automate engagement across channels, and use AI to create consistent, scalable, and high-converting campaigns.
Tap on Govt Subsidies, Pay Little or No Cash:
Tap on Govt Subsidies, Pay Little or No Cash:
Learn Smarter Inbound Strategies from a 10-Year Digital Transformation Veteran
Learn from Koh Kang Liang, an ACTA-certified educator and BCG RISE graduate who founded multiple startups before guiding numerous SMEs through digital transformation. In this course, he brings battle-tested insights from startup hell — powered by AI strategies — to help businesses build inbound systems that scale sustainably, not create vendor dependency.
Trusted by Leading Teams Across Industries
Developing Effective Inbound Marketing Strategies with AI
This three-day intensive course (24 hours total: 22 hours of training and 2 hours of assessment) equips professionals and SME teams with the skills to master inbound marketing, from strategy development through to execution, monitoring, and optimization.
What is Inbound Marketing?
Inbound marketing attracts customers by creating valuable content and experiences tailored to them, instead of interrupting them with ads or cold calls. It aligns your brand with your buyer’s journey by addressing their needs at each stage: from curious stranger to loyal promoter. The goal is simple: meet people where they are, with the right message at the right time.
How Does Inbound Marketing Help Teams?
By developing effective inbound marketing strategies, teams gain deep insights into how prospects actually think and behave. This allows sales, marketing, and service teams to work together, engaging leads with relevance and precision. With AI tools and automation, you can scale these personalized interactions. Nurture leads automatically, score their engagement, and surface insights that help your team close more deals with less manual work.
What Will You Learn?
6 Course Modules
Module 1: Inbound Marketing Strategy and Implementation Plans
- What is Inbound Marketing?
- Inbound vs Outbound
- SEVEN steps of inbound marketing strategy
- Factors that affect Organizations Marketing Strategy
- Reasons why there is a need for Marketing Strategy
- FIVE best practices for inbound marketing strategy
- SIX step structured approach to translate strategy into inbound marketing plans
Module 2: Inbound Marketing Centric Culture
- FIVE key organization-wide policies and guidelines for inbound marketing strategies
- FIVE ways to drive a customer-centric information sharing and value-creation culture within the organisation
- Technology and Tools: CRM, CMS, and Marketing Automation Platforms
Module 3: Customer Decision Processes
- TEN steps for a Customer Journey Map
- THREE methods of Data Collection
- Understanding Decision Triggers
- Guiding Customers and closing the loop
- NINE key processes to convert prospects into Leads
Module 4: Content Creation and Curation Processes for Inbound Marketing
- Difference between Content Creation and Curation
- Guidelines for Content Creation and Content Curation
- FOUR step process for content creation and curation across channels and media platforms
- SEVEN steps to manage the content creation and curation processes
- Principles of Content Marketing
- AI Tools for Content Creation
- Email Marketing Case Study
Module 5: Review Organisation’s Inbound Marketing Strategy
- FIVE ways to determine how well the strategy is performing and achieving its goals
- FIVE Steps to Monitor and review organisation’s inbound marketing strategy
- Criterias for Evaluating the effectiveness of inbound marketing
- Analytics Platforms
Module 6: Improving the Inbound Marketing Strategy
- FIVE areas of improvement for a robust inbound marketing strategy
- Gap Analysis and actionable recommendations
- Successful inbound campaigns
The 7-Stage Inbound Marketing Strategy
Master the complete inbound marketing framework and translate it into real implementation plans. You’ll learn the seven stages: Attract (content marketing, SEO, social media), Engage (lead nurturing, CRM integration, interactive content), Delight (exceptional customer support, loyalty programs), Lifecycle Management (awareness, consideration, decision, retention), Personalization (tailoring content to individual behaviors), Data-Driven Insights (using analytics to refine strategies), and Sales Alignment (synchronizing marketing and sales teams).
Build detailed buyer personas based on demographics, pain points, and preferences. Create customer journey maps across all touchpoints to understand emotions and friction points at each stage. Develop content calendars optimized for SEO and lead capture. Set up organization-wide policies for content quality, data privacy, lead management, and performance tracking.
The 7-Stage Inbound Marketing Strategy
Master the complete inbound marketing framework and translate it into real implementation plans. You’ll learn the seven stages: Attract (content marketing, SEO, social media), Engage (lead nurturing, CRM integration, interactive content), Delight (exceptional customer support, loyalty programs), Lifecycle Management (awareness, consideration, decision, retention), Personalization (tailoring content to individual behaviors), Data-Driven Insights (using analytics to refine strategies), and Sales Alignment (synchronizing marketing and sales teams).
Build detailed buyer personas based on demographics, pain points, and preferences. Create customer journey maps across all touchpoints to understand emotions and friction points at each stage. Develop content calendars optimized for SEO and lead capture. Set up organization-wide policies for content quality, data privacy, lead management, and performance tracking.
AI-Powered Tools and Technology
Get hands-on training with AI automation tools that streamline your entire inbound marketing process. Use ChatGPT for content generation and writing, Google Veo 3 for AI-generated videos, GenSpark for intelligent research and insights, and NanoBanana for rapid content creation.
Master automated marketing tools for hyper-personalization at scale. Learn to create email campaigns with automated follow-ups that adapt to each prospect’s behavior and engagement patterns. Set up AI-driven workflows that personalize content, timing, and messaging across email, social media, and other marketing channels based on individual customer journeys.
Use CRM systems for customer interactions, social media planners with Content AI and Image AI, landing page and form builders for lead capture, and analytics dashboards for performance tracking. Learn analytics platforms like Google Analytics for user behavior, HubSpot for CRM and automation, and MailChimp for email metrics.
AI-Powered Tools and Technology
Get hands-on training with AI automation tools that streamline your entire inbound marketing process. Use ChatGPT for content generation and writing, Leonardo.AI for images and graphics, and Invideo.AI for text-to-video production.
Master marketing automation platforms: CRM systems for customer interactions, social media planners with Content AI and Image AI, landing page and form builders for lead capture, workflow automation for email sequences, and analytics dashboards for performance tracking.
Learn analytics platforms like Google Analytics for user behavior, HubSpot for CRM and automation, and MailChimp for email metrics. Set up automated workflows triggered by prospect behavior, implement AI-powered lead scoring, and create behavioral triggers that route engaged leads to sales automatically.
Our Student Reviews
FAQ(s)
For the most updated SkillsFuture Credit (SFC) eligibility criteria, please refer here.
For the most updated Union Training Assistance Programme (UTAP) eligibility criteria, please refer here.
Yes, these funding options can be used together. However, you must first apply your SkillsFuture Credits before UTAP can be utilized.
Upon successfully meeting the course requirements (like attendance and assessment), you will be awarded a Certificate of Completion. This certificate is issued by QD Academy.
For any inquiries about QD Academy’s training courses, you may reach out via WhatsApp at +65 8069 3194 (text-only), email at trainings@theqdacademy.com.
Course Fee & Government Subsidies
| Singaporeans aged 40 and above | Singaporeans aged below 40 | ||
|---|---|---|---|
| Course Fee | $1,200 | Course Fee | $1,200 |
| GST (9%) | $108 | GST (9%) | $108 |
| Course Fee Total | $1,308 | Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) | 50% SSG Subsidy | ($600) |
| Nett Fee | $468 | Nett Fee | $708 |
More info on individual SSG funding here and on the SkillsFuture course page here.
Union Training Assistance Programme (UTAP): NTUC members can utilize UTAP to offset 50% of the remaining fees (up to $500 per year). More info here.
SkillsFuture Credit (SFC): Singaporeans aged 25+ can use their SFC to fully offset remaining fees. More info here.
Post-Secondary Education Account (PSEA): Singaporeans aged 21-31 can use their PSEA to offset remaining fees. More info here.
| SME-Sponsored Employee | |
|---|---|
| Course Fee | $1,200 |
| GST (9%) | $108 |
| Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) |
| Nett Fee | $468 |
More info on employer SSG funding here and on the SkillsFuture course page here.
SkillsFuture Enterprise Credit (SFEC): Up to 90% off of 30% of the course fee (excluding GST) additional subsidy from SkillsFuture Enterprise Credits (SFEC). More info here.
Enterprise Innovation Scheme (EIS): Up to 400% tax deduction or 20% cash payout through EIS. More info here.
Absentee Payroll Funding for SSG-approved courses for Employers
Courses offered by SSG-appointed CET Centres and SSG-supported certifiable courses.
| Singapore Citizens and Permanent Residents | WSS-Eligible (SC's ≥ 30 or PWSNs, ≤$2.5k/month)* |
|---|---|
| $4.50 per hour, capped at $100,000 per enterprise per calendar year | 95% of hourly basic salary, capped at $13 per hour |
*PWSN: Persons with Special Needs (13+), SC: Singapore Citizens, WSS: Workfare Skills Support.
| Singaporeans aged 40 and above | Singaporeans aged below 40 | ||
|---|---|---|---|
| Course Fee | $1,200 | Course Fee | $1,200 |
| GST (9%) | $108 | GST (9%) | $108 |
| Course Fee Total | $1,308 | Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) | 50% SSG Subsidy | ($600) |
| Nett Fee | $468 | Nett Fee | $708 |
More info on employer SSG funding here and on the SkillsFuture course page here.
SkillsFuture Enterprise Credit (SFEC): Up to 90% additional subsidy from SkillsFuture Enterprise Credits (SFEC). More info here.
Enterprise Innovation Scheme (EIS): Up to 400% tax deduction or 20% cash payout through EIS. More info here.
Absentee Payroll Funding for SSG-approved courses for Employers
Courses offered by SSG-appointed CET Centres and SSG-supported certifiable courses.
| Singapore Citizens and Permanent Residents | WSS-Eligible (SC's ≥ 30 or PWSNs, ≤$2.5k/month)* |
|---|---|
| $4.50 per hour, capped at $100,000 per enterprise per calendar year | 95% of hourly basic salary, capped at $13 per hour |
*PWSN: Persons with Special Needs (13+), SC: Singapore Citizens, WSS: Workfare Skills Support.
Developing Effective Inbound Marketing Strategies with AI
💻 Three-day on-site course
🗓️ Hands-on projects
👨💻 1 Instructor + TA support
Slot is filling up fast 🔥
Who This Course is For
who want a smarter way to scale outreach using AI without losing the human touch.
who are done with random outreach and want systems that scale trust — without hiring a huge team.
shifting from execution to strategy — and want frameworks that actually convert.
looking to turn happy clients into repeat buyers and real inbound advocates.
who are overwhelmed by fragmented funnels and want clearer systems to align marketing, sales, and delivery.
who want to attract better-fit clients, reduce manual pitching, and let their content bring leads to them.
Developing Effective Inbound Marketing Strategies with AI
💻 Three-day on-site course
🗓️ Hands-on projects
👨💻 1 Instructor + TA support
Slot is filling up fast 🔥
Meet Your Instructor
Koh Kang Liang
Koh Kang Liang is an ACTA-certified educator and Managing Partner of growth.sg, a digital consultancy helping SMEs scale through smart, sustainable strategies. With 10+ years of hands-on experience in startup building, business development, and digital transformation, he’s led omni-channel growth across web, search, social, and platforms. A repeat founder and current startup mentor, Kang Liang brings battle-tested insight and a service-led leadership style focused on building internal capabilities — not vendor dependency.
Jarrod Chee
Jarrod Chee is the Founder and Principal Trainer at Mind Evolve, with deep experience in education, leadership, and coaching. A certified Enneagram trainer and ACLP-certified educator, he has trained teams at CPF Board, Les Amis, and FLY Entertainment, using the Enneagram to help leaders toward stronger self-awareness, better communication, and more effective leadership.
Charmain Tan
Charmain Tan is the founder of QD Academy and Engages.ai, and a Forbes 30 Under 30 honoree. A certified ACLP educator with over a decade of experience, she’s trained thousands of professionals across Southeast Asia in digital sales, AI marketing, and customer engagement. Known for her faith-driven leadership and clear, practical teaching, Charmain helps professionals build trust, automate smarter, and close leads faster — without losing the human touch.
