- AI Integrated Learning
- Online Classes/In-Person
AI Integrated Learning
Online Classes/In-Person
- AI Integrated Learning
- Online Classes/In-Person
Course ID: TGS-2023018468
Social Media Marketing for Leads Generation with TikTok
Most teams don’t fail on TikTok because it’s “not their audience” — they fail in those crucial first three seconds and never properly convert attention into leads. This course teaches you to master compelling hooks, optimize for watch time, create thumb-stopping content, and systematically turn engagement into qualified leads through strategic CTAs and follow-up that converts browsers into booked calls.
Tap on Govt Subsidies, Pay Little or No Cash:
Tap on Govt Subsidies, Pay Little or No Cash:
TikTok Marketing Lead Engine Mastery
Learn from ACLP-certified trainer and ZAD Creative founder Elza Zoe Tian who brings 12+ years in experience to teach you to teach you how to turn views into qualified leads and booked calls with branding and short-form content, blending algorithm-smart hooks, mobile-first production, Live/creator tactics, and capture systems.
Trusted by Leading Teams Across Industries
Social Media Marketing for Leads Generation with TikTok
This three-day course equips professionals with the skills to turn TikTok into a reliable lead engine. Across 24 hours of learning (22 hours training, 2 hours assessment), participants will learn how the algorithm works, craft 3-second hooks and mobile-first short videos with AI-assisted workflows, and build a clear path from content to capture—on-screen CTAs, WhatsApp/forms, CRM follow-up—plus TikTok Live and creator collaborations. The result: higher reach, warmer enquiries, and booked calls your sales team can act on.
What Will You Learn?
Participants will master TikTok’s algorithm and content strategy fundamentals. You’ll learn how TikTok recommends and ranks content—understanding key signals like engagement, watch time, and consistency—then apply this knowledge to create compelling short-form videos.
Build conversion-focused content using proven techniques: clear 3-second hooks, simple storytelling frameworks, and basic phone editing skills for professional-looking videos.
Transform viewers into leads through strategic sequencing, compelling calls-to-action, and optimized bios, links, and captions. You’ll use TikTok Analytics to measure performance and continuously improve your approach.
Scale your efforts by collaborating with the right creators, planning engaging TikTok Live sessions for real-time lead capture, and implementing AI-powered tools and light automation to streamline lead generation and customer interactions.
Our Student Reviews
FAQ(s)
For the most updated Skills Future Credit (SFC) eligibility criteria, please refer here.
For the most updated Union Training Assistance Programme (UTAP) eligibility criteria, please refer here.
Yes, these funding options can be used together. However, you must first apply your SkillsFuture Credits before UTAP can be utilized.
Upon successfully meeting the course requirements (like attendance and assessment), you will be awarded a Certificate of Completion. This certificate is issued by QD Academy.
For any inquiries about QD Academy’s training courses, you may reach out via WhatsApp at +65 8053 7547 (text-only), email at trainings@theqdacademy.com.
Course Fee & Government Subsidies
| Singaporeans aged 40 and above | Singaporeans aged below 40 | ||
|---|---|---|---|
| Course Fee | $1,200 | Course Fee | $1,200 |
| GST (9%) | $108 | GST (9%) | $108 |
| Course Fee Total | $1,308 | Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) | 50% SSG Subsidy | ($600) |
| Nett Fee | $468 | Nett Fee | $708 |
More info on individual SSG funding here.
Union Training Assistance Programme (UTAP): NTUC members can utilize UTAP to offset 50% of the remaining fees (up to $500 per year). More info here.
SkillsFuture Credit (SFC): Singaporeans aged 25+ can use their SFC to fully offset remaining fees. More info here.
Post-Secondary Education Account (PSEA): Singaporeans aged 21-31 can use their PSEA to offset remaining fees. More info here.
| SME-Sponsored Employee | |
|---|---|
| Course Fee | $1,200 |
| GST (9%) | $108 |
| Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) |
| Nett Fee | $468 |
Absentee Payroll Funding for SSG-approved courses for Employers
Courses offered by SSG-appointed CET Centres and SSG-supported certifiable courses.
| Singapore Citizens and Permanent Residents | WSS-Eligible (SC's ≥ 30 or PWSNs, ≤$2.5k/month)* |
|---|---|
| $4.50 per hour, capped at $100,000 per enterprise per calendar year | 95% of hourly basic salary, capped at $13 per hour |
*PWSN: Persons with Special Needs (13+), SC: Singapore Citizens, WSS: Workfare Skills Support.
| Singaporeans aged 40 and above | Singaporeans aged below 40 | ||
|---|---|---|---|
| Course Fee | $1,200 | Course Fee | $1,200 |
| GST (9%) | $108 | GST (9%) | $108 |
| Course Fee Total | $1,308 | Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) | 50% SSG Subsidy | ($600) |
| Nett Fee | $468 | Nett Fee | $708 |
Absentee Payroll Funding for SSG-approved courses for Employers
Courses offered by SSG-appointed CET Centres and SSG-supported certifiable courses.
| Singapore Citizens and Permanent Residents | WSS-Eligible (SC's ≥ 30 or PWSNs, ≤$2.5k/month)* |
|---|---|
| $4.50 per hour, capped at $100,000 per enterprise per calendar year | 95% of hourly basic salary, capped at $13 per hour |
*PWSN: Persons with Special Needs (13+), SC: Singapore Citizens, WSS: Workfare Skills Support.
Social Media Marketing for Leads Generation with TikTok
💻 Three-day on-site course
🗓️ 8 hours each day
👨💻 1 Instructor + TA support
Slot is filling up fast 🔥
Who This Course is For
Own a repeatable TikTok pipeline—clear hooks, posting cadence, and a content → CTA → CRM flow your team can run and report on.
Swap cold outreach for warm conversations. Use short videos and Live to spark interest, route to WhatsApp/forms, and book qualified calls faster.
Build an in-house, low-lift lead engine. Simple scripting, mobile-first production, and creator collabs that move viewers to enquiries you can track.
Go beyond views. Learn hooks, retention, on-screen CTAs, and analytics to prove ROI and feed your funnel—not just your feed.
Deliver measurable results for clients by installing a TikTok operating system—from message testing to capture and CRM handoff.
Turn expertise into inbound. Use short-form storytelling and Live to attract right-fit prospects and convert them into booked consultations.
Social Media Marketing for Leads Generation with TikTok
💻 Three-day on-site course
🗓️ 8 hours each day
👨💻 1 Instructor + TA support
Slot is filling up fast 🔥
Meet Your Instructor
Elza Tian
Elza Zoe Tian is an ACLP-certified trainer, founder of ZAD Creative, and co-founder of Fun Studio. With 6+ years leading ZAD Creative (founded Apr 2019), she helps sales and marketing teams turn TikTok into a predictable lead engine—teaching sharp hooks, native scripting, on-camera delivery, fast edits, and analytics-driven iteration. Participants leave with a repeatable content playbook, clear KPIs, and a pipeline they can scale immediately.
Jarrod Chee
Jarrod Chee is the Founder and Principal Trainer at Mind Evolve, with deep experience in education, leadership, and coaching. A certified Enneagram trainer and ACLP-certified educator, he has trained teams at CPF Board, Les Amis, and FLY Entertainment, using the Enneagram to help leaders toward stronger self-awareness, better communication, and more effective leadership.
Elza Tian
Elza Zoe Tian is an ACLP-certified trainer, founder of ZAD Creative, and co-founder of Fun Studio. With 6+ years leading ZAD Creative (founded Apr 2019), she helps sales and marketing teams turn TikTok into a predictable lead engine—teaching sharp hooks, native scripting, on-camera delivery, fast edits, and analytics-driven iteration. Participants leave with a repeatable content playbook, clear KPIs, and a pipeline they can scale immediately.