- AI Integrated Learning
- Online Classes/In-Person
AI Integrated Learning
Online Classes/In-Person
- AI Integrated Learning
- Online Classes/In-Person
Course ID: TGS-2023018264
Developing Effective Inbound Marketing Strategies with AI
Inbound marketing isn’t just content, it’s system design — and the best marketers today are system thinkers. Learn how to map customer journeys, automate engagement across channels, and use AI to create consistent, scalable, and high-converting campaigns.
Tap on Govt Subsidies, Pay Little or No Cash:
Tap on Govt Subsidies, Pay Little or No Cash:
Learn Smarter Inbound Strategies from a 10-Year Digital Transformation Veteran
Learn from Koh Kang Liang, an ACTA-certified educator and BCG RISE graduate who founded multiple startups before guiding numerous SMEs through digital transformation. In this course, he brings battle-tested insights from startup hell — powered by AI strategies — to help businesses build inbound systems that scale sustainably, not create vendor dependency.
Trusted by Leading Teams Across Industries
Developing Effective Inbound Marketing Strategies with AI
This two-day course equips professionals with practical leadership skills enhanced by the Enneagram framework. With 16 hours of learning, this program focuses on improving self-awareness, adapting leadership styles, and building high-performance teams by understanding personality types to improve collaboration and engagement.
What is Inbound Marketing?
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them — instead of pushing products, it pulls people in.
It aligns your brand with your buyer’s journey by addressing their needs at each stage: from curious stranger to loyal promoter.
How Does Inbound Marketing Help Teams?
By developing effective inbound marketing strategies, teams can deeply understand how prospects think, what they care about, and when they’re ready to engage. This allows sales, marketing, and service teams to meet people where they are — with the right message at the right time.
For example, a marketer might learn that a lead prefers educational content before booking a demo, while another is ready to convert after reading social proof or reviews.
That same marketing team, using AI tools, can scale these interactions without losing personal touch — automating nurturing flows, scoring leads based on behavior, and surfacing key insights to sales. This creates a more efficient, human-centered way to grow — with higher trust, lower cost, and better alignment between teams.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them — instead of pushing products, it pulls people in.
It aligns your brand with your buyer’s journey by addressing their needs at each stage: from curious stranger to loyal promoter.
How Does Inbound Marketing Help Teams?
With inbound marketing, teams can deeply understand how prospects think, what they care about, and when they’re ready to engage. This allows sales, marketing, and service teams to meet people where they are — with the right message at the right time.
For example, a marketer might learn that a lead prefers educational content before booking a demo, while another is ready to convert after reading social proof or reviews.
That same marketing team, using AI tools, can scale these interactions without losing personal touch — automating nurturing flows, scoring leads based on behavior, and surfacing key insights to sales. This creates a more efficient, human-centered way to grow — with higher trust, lower cost, and better alignment between teams.
Our Student Reviews
FAQ(s)
For the most updated Skills Future Credit (SFC) eligibility criteria, please refer here.
For the most updated Union Training Assistance Programme (UTAP) eligibility criteria, please refer here.
Yes, these funding options can be used together. However, you must first apply your SkillsFuture Credits before UTAP can be utilized.
Upon successfully meeting the course requirements (like attendance and assessment), you will be awarded a Certificate of Completion. This certificate is issued by QD Academy.
For any inquiries about QD Academy’s training courses, you may reach out via WhatsApp at +65 8053 7547 (text-only), email at trainings@theqdacademy.com.
Course Fee & Government Subsidies
| Singaporeans aged 40 and above | Singaporeans aged below 40 | ||
|---|---|---|---|
| Course Fee | $1,200 | Course Fee | $1,200 |
| GST (9%) | $108 | GST (9%) | $108 |
| Course Fee Total | $1,308 | Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) | 50% SSG Subsidy | ($600) |
| Nett Fee | $468 | Nett Fee | $708 |
More info on individual SSG funding here.
Union Training Assistance Programme (UTAP): NTUC members can utilize UTAP to offset 50% of the remaining fees (up to $500 per year). More info here.
SkillsFuture Credit (SFC): Singaporeans aged 25+ can use their SFC to fully offset remaining fees. More info here.
Post-Secondary Education Account (PSEA): Singaporeans aged 21-31 can use their PSEA to offset remaining fees. More info here.
| SME-Sponsored Employee | |
|---|---|
| Course Fee | $1,200 |
| GST (9%) | $108 |
| Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) |
| Nett Fee | $468 |
Absentee Payroll Funding for SSG-approved courses for Employers
Courses offered by SSG-appointed CET Centres and SSG-supported certifiable courses.
| Singapore Citizens and Permanent Residents | WSS-Eligible (SC's ≥ 30 or PWSNs, ≤$2.5k/month)* |
|---|---|
| $4.50 per hour, capped at $100,000 per enterprise per calendar year | 95% of hourly basic salary, capped at $13 per hour |
*PWSN: Persons with Special Needs (13+), SC: Singapore Citizens, WSS: Workfare Skills Support.
| Singaporeans aged 40 and above | Singaporeans aged below 40 | ||
|---|---|---|---|
| Course Fee | $1,200 | Course Fee | $1,200 |
| GST (9%) | $108 | GST (9%) | $108 |
| Course Fee Total | $1,308 | Course Fee Total | $1,308 |
| 70% SSG Subsidy | ($840) | 50% SSG Subsidy | ($600) |
| Nett Fee | $468 | Nett Fee | $708 |
Absentee Payroll Funding for SSG-approved courses for Employers
Courses offered by SSG-appointed CET Centres and SSG-supported certifiable courses.
| Singapore Citizens and Permanent Residents | WSS-Eligible (SC's ≥ 30 or PWSNs, ≤$2.5k/month)* |
|---|---|
| $4.50 per hour, capped at $100,000 per enterprise per calendar year | 95% of hourly basic salary, capped at $13 per hour |
*PWSN: Persons with Special Needs (13+), SC: Singapore Citizens, WSS: Workfare Skills Support.
Developing Effective Inbound Marketing Strategies with AI
💻 Three-day on-site course
🗓️ Hands-on projects
👨💻 1 Instructor + TA support
Slot is filling up fast 🔥
Who This Course is For
who want a smarter way to scale outreach using AI without losing the human touch.
who are done with random outreach and want systems that scale trust — without hiring a huge team.
shifting from execution to strategy — and want frameworks that actually convert.
looking to turn happy clients into repeat buyers and real inbound advocates.
who are overwhelmed by fragmented funnels and want clearer systems to align marketing, sales, and delivery.
who want to attract better-fit clients, reduce manual pitching, and let their content bring leads to them.
Developing Effective Inbound Marketing Strategies with AI
💻 Three-day on-site course
🗓️ Hands-on projects
👨💻 1 Instructor + TA support
Slot is filling up fast 🔥
Meet Your Instructor
Koh Kang Liang
Koh Kang Liang is an ACTA-certified educator and Managing Partner of growth.sg, a digital consultancy helping SMEs scale through smart, sustainable strategies. With 10+ years of hands-on experience in startup building, business development, and digital transformation, he’s led omni-channel growth across web, search, social, and platforms. A repeat founder and current startup mentor, Kang Liang brings battle-tested insight and a service-led leadership style focused on building internal capabilities — not vendor dependency.
Jarrod Chee
Jarrod Chee is the Founder and Principal Trainer at Mind Evolve, with deep experience in education, leadership, and coaching. A certified Enneagram trainer and ACLP-certified educator, he has trained teams at CPF Board, Les Amis, and FLY Entertainment, using the Enneagram to help leaders toward stronger self-awareness, better communication, and more effective leadership.
Charmain Tan
Charmain Tan is the founder of QD Academy and Engages.ai, and a Forbes 30 Under 30 honoree. A certified ACLP educator with over a decade of experience, she’s trained thousands of professionals across Southeast Asia in digital sales, AI marketing, and customer engagement. Known for her faith-driven leadership and clear, practical teaching, Charmain helps professionals build trust, automate smarter, and close leads faster — without losing the human touch.
