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SCTP: Leveraging AI and Automation for Marketing, Sales and Customer Service
Tap on Govt Subsidies, Pay Little or No Cash
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Overview
TikTok is a platform where fun and engaging content goes viral everyday. The power of virality can lead to increased brand exposure for your business.
Curriculum
Build a strong foundation in Artificial Intelligence: Explore the history, core concepts and current applications of AI in business and daily life.
You will learn to:
- Define AI and its relationship with automation and machine learning
- Understand key milestones in AI development
- Identify real-world use cases across industries
Transform customer experience using AI automation: Learn to map and analyze the customer journey through AI tools and frameworks.
You will learn to:
- Design customer journey maps powered by AI
- Identify pain points and automation opportunities
- Apply chatbot, CRM, and analytics tools to enhance CX
Drive lead generation through engaging social media content: Use platforms like TikTok to boost reach, nurture leads, and grow your brand.
You will learn to:
- Set strategic social media objectives
- Create viral, platform-specific content
- Leverage TikTok for cost-effective marketing and e-commerce
Craft personalized, automated email campaigns with AI: Gain hands-on experience using ActiveCampaign to nurture and convert leads.
You will learn to:
- Build and automate audience segments
- Create compelling email journeys
- Analyze campaign performance with AI tools
Scale your marketing content using generative AI: Master tools like ChatGPT and Canva to generate impactful visuals and text.
You will learn to:
- Use AI to write ad copy, blogs, and captions
- Create marketing visuals with Canva and AI prompts
- Streamline content creation workflows with automation
Bring everything together in a final real-world challenge: Plan, execute, and present an AI-powered marketing strategy based on a business scenario.
You will learn to:
- Collaborate in teams to solve a real marketing challenge
- Apply tools and concepts from all modules
- Receive instructor feedback and refine your solution
Course Fees
| Participant Profile | After Funding | Funding Type |
|---|---|---|
| – Singapore Citizen < 40 years old – Permanent Resident | $4,741.50 | Up to 70% course fee funding |
| Singapore Citizen ≥ 40 years old | $1,841.50 | Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy（MCES) |
| Singapore Citizens who qualify for AFS | $1,116.50 | Up to 95% course fee funding under Additional Funding Support (AFS) |
Who should join?
This program blends AI theory with real-world applications, benefiting professionals in marketing, sales, business development, customer service, and IT roles.
FAQ
Applicants should meet the following eligibility criteria:
Be aged 21 years or older.
Possess basic computer literacy (minimum Level 2).
Hold a minimum qualification of GCE ‘N’, ‘O’, ‘A’ Level, NITEC, or a Diploma.
Have at least two years of working experience.
Understand fundamental sales and marketing principles and practices.
Meet English language proficiency equivalent to at least one of the following: a pass in GCE N/O Level English, WPLN Level 5, IELTS score of 5.5, or TOEFL (iBT) score of 46-59.
Please check our available training courses here.
Upon successfully meeting the course requirements (like attendance and assessment), you will be awarded a Certificate of Completion. This certificate is issued by QD Academy.
For any inquiries about QD Academy’s training courses, individuals can reach out via WhatsApp at +65 8947 4804 (text-only), email at learnersuccess@theqdacademy.com.
Singaporeans aged 40 & Above
- Courese Fee $ 2,725
- 70% Subsidy - $ 1,750
- SFC Credits - $ 1,750
- Courese Fee $ 0
Singaporeans aged below & Above
- Courese Fee $ 2,725
- 50% Subsidy - $ 1,750
- SFC Credits - $ 1,750
- Courese Fee $ 476
Singaporeans Permanant Resident
- Courese Fee $ 2,725
- 70% Subsidy - $ 1,750
- Courese Fee $ 0
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